A recent study shows that the consumer spent on apps increased by 35% during the 2020 festive break. An average $408 million on apps and app subscriptions was spent on the App Store and Google Play during the festive break. According to a report from Sensor Tower, this shows a 35% growth from the $303 million in 2019. Due to pandemic lockdowns, 2020 turned into a successful year for many mobile apps and app developers. During Christmas mobile spending alone comprised 4.5% of the month’s total spending. The highest revenue was from mobile games. Mobile gaming spending boosted from $232 million in 2019 to $296 million in 2020. The non-gaming category also saw a large spent from the previous year. Entertainment category saw the most significant jump in revenues. Apple App Store saw 68% of all spending while Google Play took 35% of app spending. Even though game revenues rose 26%, non-game app revenues grew a whopping 72% during Christmas. With lockdowns and work from home situations set to continue for the first quarter of 2021, the new year could be useful for app developers and brands. 2021 would be the right time to take your business idea online. Contact us for a Free Consultation in Website development, Mobile App development or any other development services.
Source: BusinessOfApps
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